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About us

Three partners. Three friends. Three people who train. The same problem, seen up close.

Vire was born from the intersection of technology and real experience in the fitness ecosystem. It's a Staion product, built from Medellín.

Emmanuel, Michell and Kevin, VIRE co-founders, at the gym
In the photo, from left to right: Emmanuel, Michell and Kevin.
The team

The people behind VIRE.

COO and Head of Product & UX/UI · Vire co-founder

Michell Osorio

She has been training for around four years. She translates how a real professional trains into how Vire looks, feels, and is used, every screen of the product goes through her before it exists.

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CEO · Vire co-founder

Emmanuel Maya

He has been training since 2018. AI engineer. Makers Fellowship 2026-1 fellow.

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CTO · Vire co-founder

Kevin Ramírez

AI engineer. Emmanuel's friend since university.

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The origin

From a gym to a product.

Michell and Emmanuel met at the gym. Thanks to their friendship with Jorge Zapata (ZapataFit) and years of training together, the foundations of Vire weren't laid by just the two of them, all three laid them. Over time Johan (Oso Coach), Andrés López, and Esteban Uribe joined: the same ambassadors who use Vire with their own athletes today.

Staion is the venture builder from which they build Vire, with Kevin (Emmanuel's friend since university) as CTO. Together, Kevin and Emmanuel won first place at the First International Technology Hackathon: Robot with Skills, organized by Institución Universitaria de Envigado (IUE) in August 2022, in collaboration with the state of Michoacán. But Vire wasn't born from a hackathon, it was born from training, from seeing up close what a movement professional needs to do their job well, and from building the tool they themselves would have used.

Built by Staion, from Medellín.

For sports professionals across Latam.

See you at ExpoFitness Lifestyle 2027, February 20 and 21: VIRE is exhibiting.

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