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Reach the trainers. They reach their athletes.

VIRE connects sports professionals with their athletes, in Colombia and beyond. Your brand can be present in a community where trainers don't just buy: they also influence what their athletes choose.

No membership fee, no commission.

Why partner with VIRE.

You speak to the one who recommends

A trainer tells their people what to take and what to use. Reaching them means reaching their athletes.

Professionals, not just an audience

We verify trainers' COCED professional card, and more than 200 athletes are registered on VIRE.

Content with real trainers

You can create content and activations with our ambassadors, trainers with their own community. Each campaign is agreed separately.

Built around your brand

There are no fixed packages: each collaboration is agreed individually, based on its goals and the benefit it brings to the community.

What we expect from a partner.

  • A real benefit for trainers and their athletes: a discount, a product, a prize or an experience.
  • A person at your brand we can talk to.
  • The will to do something concrete and start soon.

How it works.

  1. 01

    We get to know each other

    You write to us through the form or WhatsApp and we talk to understand your brand.

  2. 02

    We decide what to do

    A benefit for the community, a prize, an activation or content together.

  3. 03

    We launch and review

    We launch it and, when it ends, we see how it went to decide whether to continue.

No long contracts: we start with something concrete.

I want to be a partner

How we can work together.

Benefits for the community

Discounts, prizes or experiences for VIRE trainers and their athletes, depending on the brand.

Content and activations

Prizes, experiences, challenges or content with our ambassadors.

Strategic partnerships

Longer-term partnerships, like the one we have with The Fit Move in nutrition.

Our partners.

Brands

Logo de Three Fit ThreeActive partner

Three Fit Three

Founded by Esteban Uribe, Vire ambassador, his training community connected directly with the platform.

Visit site
Logo de Asgard SuppsActive partner

Asgard Supps

Sports supplements with personalized advice and shipping across Colombia.

See on Instagram
Logo de The Fit MoveActive partner

The Fit Move

Supplements, nutrition and training. Our nutrition partner.

See on Instagram

Gyms and communities

Logo de Total Fit GymActive partner

Total Fit Gym

Fitness community in Medellín, several of the gym's trainers already use Vire with their own account.

See on Instagram
Logo de Athletic SpaceActive partner

Athletic Space

Fitness conditioning center in Sabaneta.

See on Instagram
Logo de Big TrainingActive partner

Big Training

Gym and community in Medellín and Itagüí.

See on Instagram

Our ambassadors.

Eight ambassadors in Colombia and the United States, with their own communities adding up to close to 100,000 Instagram followers. These are the ambassadors' followers, not VIRE users.

Campaigns with ambassadors are agreed with each one: partnering with VIRE does not include posts from all of them.

Meet the ambassadors
Andrés LópezJohan, Oso CoachJorge Zapata, ZapataFitEsteban UribeJuanjo QuinteroLuisa MoralesJuan Camilo TorresCoach Jey

Frequently asked questions.

How much does it cost to be a partner?

Nothing. There is no fee and no commission.

Which brands can partner with us?

Sportswear, supplements, accessories, equipment, healthy food, hydration, wellness, recovery and active lifestyle. Gyms and communities too.

Do I have to offer a discount?

No. It is one of the possible options; there are also prizes, experiences, content or joint projects.

Can I run campaigns with the ambassadors?

Yes, but each campaign is agreed separately with each ambassador.

My brand is not in Medellín, can I partner?

Of course. VIRE was born in Medellín and we open partnerships with brands from any country in Latin America, as long as they bring a real benefit to our community.

How is it formalized?

After the first conversation we agree in writing what each side brings and when it goes live.

Tell us about your brand.

We will write to you to get to know each other.

Message us on WhatsApp

We will get back to you to meet and see what we can do together.